Those of you who follow me on LinkedIn may have noticed that I have a new workplace, which comes with a Digital Workspace.
This means less wireless, but even more on Enterprise Mobility, EMMs, mobile security Android, iOS, Windows 10 and MacOS (did you know that both MS and Apple made their desktop OSes manageable by EMM ?)
Why VMware/AirWatch, why EMM?
This is going to be a long-ish and exalted neophyte read, purely optional.
If you prefer a less-neophyte approach, here’s a post of a very influential EMM expert (I follow brianmadden.com for quite a while) that did the same thing around the same time as I.
OK, now my version.. You’ve been warned 🙂
Given the events in the last two years, I think that UEM solutions are ripe for conquering whatever remaining market is left there, and VMware is surely spearheading the charge with AirWatch (market-dominant) and the new WorkSpace ONE (watch the cool 7-min demo here). I am personally really sold on this story and here’s why:
- One can’t manage iOS without EMM
- In 2017 Google had really made Android Enterprise their focus, and I believe it is now very much ready for “serious” Enterprise use. Up to the point of stating that GMS devices are now better and more secure than non-GMS. That being said, I’ve never been a fan of AirWatch managing Android pre-AE, but with AE the playing field is levelled and most of the custom stuff that other EMM vendors did no longer matters.
- Desktop OSes (Win10 1709+ and MacOS High Sierra+) can be managed with EMM just like the mobile devices, and both MS and Apple seem to take this direction seriously.
- CE6 is dead and WEHH6.5 dies in less than two years. Given no other competition, everythin will be either iOS or Android, and none of those can be realistically deployed without MDM/EMM. And another weak spot for AirWatch that is going away soon.
- Identity management and SSO have fully matured in the last few years, and are ripe to become standard, rather than “enhanced/advanced” functionality in the Enterprise infrastructure. And WorkSpace ONE (if you’ve seen the demo) has a unique value proposition here.
- Being able to show off AutoCad on an iPad is cool! 🙂 But more importantly, being able to free the enterprise from the leash of legacy apps (must have IE6, Java5 etc etc etc) by delivering them virtualized even to mobile devices means that mobile first has to real reason not to happen.
- Who else can combine the industry-leading EMM/UEM, identity management and virtualization into one package?
So, where else to be in the EMM world? 🙂
Or do you disagree? Let me know your thoughts here or on LinkedIn/Twitter!
P.S. Bonus point to those who recognize the cover image 🙂